MLM though may seem radically different from traditional businesses, is still essentially a business model and what makes an MLM business successful are its ability to attract people to join, purchase and market its products or services in order for the business to grow. But in order to succeed in a big way, its staff must be able to provide a high level of service and assist its members in every way possible. So, for every recurring individual or members that signs up with the MLM program, it is important that the person at the top of the MLM Matrix to treat his/her members like a customer.
In 1997, when I first joined Amway, my up-line associate whom convinced me to join his team was extremely helpful, he would provide any assistance possible whenever members in his down-line required any help and this was one of the main reasons why I decided to join his team, knowing that I was in good hands and help was always just a phone call away. So we ask ourselves here, what exactly are the qualities of a successful MLM associate? It is the ability to treat your members or fellow associates like customers patronizing your business and most importantly, the ability to follow up with your down-line, to provide constant guidance and even contact your non-active members in your down-line by showing your concern to them are extremely important to your MLM business!
So what benefits do we get when we start treating our down-line as valued customers?
- Your down-line will have confidence in your leadership.
- Your reputation in the MLM business will grow; this will translate into more sign-ups under
you, meaning more earnings and revenue.
- A win - win situation for both you and your down-line, as they will be better equipped with
adequate, precise knowledge and skills to grow yours and their down-line.
- Chances are your down-line will be more receptive towards your future promotions of even
other MLM programs which mean you will have another lucrative source of recurring income!
To cap it off, I would like to provide quotes by these famous individuals on the importance of good customer service.
"Being on par in terms of price and quality only gets you into the game. Service wins the game."
Tony Alessandra
"One customer, well taken care of, could be more valuable than $10,000 worth of advertising."
Jim Rohn
"A customer is the most important person on our premises. He is not dependent on us. We are dependent on him. We are not doing him a favor by serving him. He is doing us a favor by giving us the opportunity to do so." Mahatma Gandhi
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